Media Training Workshops

Does the thought of being interviewed by a reporter make you jitter? Do you know how to effectively tell your story to the media? 360 degrees offers Media Training Workshops to train company executives/spokespersons how to deliver a winning interview for television, radio and print interviews.

Topics reviewed in the media training sessions include:

  • Preparing for an Interview
  • Ways to Respond to a Reporter's Questions
  • Managing the Media
  • Delivering Key Messages
  • Handling a Media Relations Crisis
  • Understanding Interview Ground Rules
  • The top 25 Interview Mistakes Every One Makes!
  • Interview like a Pro

Knowing how to work effectively with the news media is a critical skill. "Ink" & broadcast coverage is essential to a pr practitioner's success as a publicist. This is what clients are paying for -- coverage. This one-day interactive workshop provides a comprehensive overview of how various media outlets work & how junior level staff -- and how even seasoned pr pros -- can sharpen their media pitching skills.

Workshop Topics Include

  • How to be an A+ Publicist
  • What is News?
  • Using Trends to Your Advantage
  • Tips to Weave a Client's Key Messages in the Placement
  • The Basics: Building a Media List /Finding the Right Reporter
  • The Basics of Newswriting
  • Turning a Local / Regional Story into National News
  • Working with National Media
  • Writing the Perfect Pitch Letter
  • How to Create a Story when There is No News
  • Getting "ink" in Print Media
  • Developing a Media Strategy
  • Establishing Relationships with Reporters
  • Learning the Top 25 Pitching Mistakes
  • How to Leave a Powerful Voice Mail That Does Not Get Deleted
  • Understanding & Getting Maximum Exposure from PR Tools (SMTs, VNRs, B-Roll)
  • How to Get News Coverage even if Your Event is in No Where, USA
  • Using the Internet / On-Line Public Relations

How the Training Works

We teach smart media relations skills & how to turn pitches into placements. Through an intensive & interactive one-day workshop, attendees will have a better understanding of how the various news media works & what it takes to be an A+ publicist. Real reporters & producers play a key role in the workshop -- listening to pitches & offering feedback and critique.

Through various creative exercises, attendees learn first hand how to hone their pitching skills & sharpen their pitches. They will be encouraged to participate in brainstorming and sharing client problems & current media relations projects. Through various case histories & placements/broadcast coverage clips, the teachers will demonstrate the strategies/objectives/challenges behind them. Samples of pitch letters, media strategies, media lists, and case histories will be distributed to each participant.

Prior to the workshop, the company will meet with senior management to do a complete assessment of each participant's media relations skill set; weaknesses/areas that need improvement; level of experience, etc. Additionally, the workshop can be customer-tailored & additional topics can be added to fit a variety of needs/objectives.

Yes! There Will Be Homework

Five assignments will be given at the end of each session & the instructor will review each of them & offer feedback. Assignments will be due within two weeks of the workshop.

The assignments include:

1) Create a media strategy / publicity platform;
2) Write a Media Alert;
3) Develop an E-Mail Pitch:
4) Write a Pitch for a National TV show; and
5) Special Event Idea/Publicity Overlay.

360 Brag Book

  • Karen, I have to tell you that I just returned from S. Africa where your brilliant idea of the is alive and thriving! Your deep knowledge, skills, and media connections were a game-changer for me and my business. There are all kinds of ways to make a living. I’m happy that you make yours as a publicist. Thank you.

    Bonnie Low-Kramen, Bestselling Author, International Speaker.

  • I want to compliment you on the media training you have done for me over the years. It was always well-planned, in-depth and effective. Those who trained with you benefited by being 'camera ready', knowing how to react and respond. And because of your thorough training, they gained more confidence, which always shows on camera.

    Robin Merlo - Former Director, Public Relations, Cotton Inc.

  • I have known Karen Parziale professionally for the past 15 years. I first met Karen when she headed up the public relations team at Dorf & Stanton Public Relations for my employer, Beth Israel Medical Center. Karen was the energetic driving force behind many successes that the agency achieved on Beth Israel’s behalf, including major placements in The New York Times, USA Today and other national newspapers and network news broadcasts.

    Since establishing a successful public relations consulting agency, I have recommended Karen to several colleagues - and they have been extremely pleased with the results. Karen’s 25+ years in the public relations field has been a valuable asset to many successful public relations campaigns for numerous clients. And I can say without question or reservation that if the opportunity ever arose, I would again seek out Karen’s expertise. She is a warm and engaging individual with outstanding credentials and confidence - all qualities that serve her and her clients well. She has my unconditional recommendation.

    Jim Mandler - Corporate Assistant Vice President for Public Affairs, Continuum Health Partners

  • I just wanted to thank you for a job well done. In fact, I don't know what they put in your water over there in Jersey, but it seems like you have the Midas touch. In the over 15 years I have been in business, I have never seen anything like it.

    Thank you for your genuine interest in my brand, your unbridled enthusiasm for my story and your authentic interest in my success. If you ever want to give a potential client my number, I would be delighted to sing your praises. Your combination of a critical work ethic and depth of experence and integrity, was exactly the right fit for me and my new business.

    Mary Shriver-Bugatti, 02Hide